Adele on Audio Issues During Grammys Performance: 'Shit Happens'. 'All I Ask' is a track off Adele's. The singer was plagued by sound problems during an emotional rendition of 'All I Ask' at.
.CEODaniel EkIndustryStreaming on-demand mediaUS$5.98 billion ( 2018)US$88.65 million ( 2018)Employees4,165+Websiterank106 (February 2019 )RegistrationRequired217 million(100 million paying)Launched7 October 2008; 10 years ago ( 2008-10-07)Spotify Technology S.A. ( ) is a Swedish media-services provider founded in 2006. The company's primary business is its audio platform that provides -protected and from and media companies. As a service, basic features are free with advertisements or automatic music videos, while additional features, such as improved streaming quality, are offered via paid subscriptions.Launched on 7 October 2008, the Spotify platform provides access to over forty million tracks. Users can browse by parameters such as artist, album, or genre, and can create, edit, and share. Spotify is available in most of Europe and the Americas, Australia, New Zealand, and parts of Africa and Asia, and on most modern devices, including, and computers, and, and smartphones and tablets.
As of April 2019, it had 217 million, including 100 million paying subscribers.Unlike physical or sales, which pay artists a fixed price per song or album sold, Spotify pays based on the number of artists' streams as a proportion of total songs streamed. It distributes approximately 70% of total revenue to rights holders, who then pay artists based on their individual agreements. From artists and producers including and, who have argued that it does not fairly compensate musicians. In 2017, as part of its efforts to renegotiate license deals for an interest in, Spotify announced that artists would be able to make albums temporarily exclusive to paid subscriptions if they are part of or the.Spotify is headquartered in, Sweden.
Since February 2018 it has been listed on the. In September 2018, the company moved its New York offices to 4 World Trade Center.
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Daniel Ek addressing Spotify staff in 2010Spotify was developed in 2006 by a team at Spotify AB, in, Sweden. The company was founded by, former CTO of, and Martin Lorentzon, co-founder of. The company's title, according to Daniel Ek, was initially misheard from a name shouted by Martin Lorentzon. Later they thought out an of a combination of 'spot' and 'identify'. Spotify Sweden AB, headquartered in, Sweden, handles research and development.
The company is a subsidiary of Spotify Ltd., a company headquartered in, which in turn is a subsidiary of Spotify Technology S.A., headquartered in Luxembourg. Spotify has offices in 20 countries as of November 2016. Launch in 2008.
Former Spotify headquarters in StockholmIn February 2009, Spotify opened public registration for the free service tier in the United Kingdom. Registrations surged following the release of the mobile service, leading Spotify to halt registration for the free service in September, returning the UK to an invitation-only policy. Premium cards were offered for the 2009 Christmas season that allowed recipients to upgrade an account to 'Premium' status for 1, 3, 6 or 12 months.For the service's launch in the United States in July 2011, Spotify had a six-month free ad-supported trial period, where new users could listen to an unlimited amount of music. In January 2012, the free trial started expiring, with users limited to ten hours each month and five song replays. In March, Spotify removed all limits on the free service tier indefinitely.In April 2016, Ek and Lorentzon wrote an open letter to Swedish politicians demanding action in three areas that they claimed hindered the company's ability to recruit top talent as Spotify grows, including access to flexible housing, better education in the programming and development fields, and stock options. Ek and Lorentzon wrote that in order to continue competing in a global economy, politicians needed to respond with new policies, or else thousands of Spotify jobs would be moved from Sweden to the United States.Towards the end of 2016, the company launched its 'largest marketing campaign to date', by placing large-scale billboards in major cities around the world that humorously mocked users' listening habits. Billboards featured commentary such as 'Dear person who made a playlist called: ‘One Night Stand With Jeb Bush Like He’s a Bond Girl in a European Casino.’ We have so many questions'; 'To the 1,235 guys who loved the “Girls Night” playlist this year, We love you', and 'Dear person who played ‘Sorry’ 42 times on Valentine's Day, What did you do?” Spotify's Chief Marketing Officer Seth Farbman told Creativity that 'there has been some debate about whether big data is muting creativity in marketing, but we have turned that on its head.
For us, data inspires and gives an insight into the emotion that people are expressing.' In February 2017, Spotify announced a major expansion of its US operations in, at, into one of its largest operations, adding approximately 1,000 new jobs and retaining 832 existing positions. The company's US headquarters are located in New York City's.In 14 November 2018, The company announced a total of 13 new markets in the region, including the creation of a new Arabic hub and several playlists, while supporting Right-to-left text in their apps. Other developments Streaming records. Main article:In October 2015, ' by became the first song to pass 500 million streams. A month later, Spotify announced that ' by and featuring was its most streamed song of all time with over 525 million streams worldwide.
In April 2016, overtook to become the biggest artist on Spotify, with 31.3 million monthly active listeners. In May 2016, Rihanna was overtaken by with 3.185 billion total streams. In December 2016, Drake's just-under 36 million monthly listeners were overtaken by the 's 36.068 million. Later that month, Drake's song ' became the first song to hit one billion streams on Spotify. Upon its release in August 2017, the single ' by earned over eight million streams within 24 hours, breaking the record for the most single-day streams for a track.
On June 19, 2018, 's hit single ' broke Swift's single-day streaming record, amassing 10.4 million streams the day after he was fatally shot in Florida.User growth In March 2011, Spotify announced a customer base of one million paying subscribers across Europe, and by September 2011, the number of paying subscribers had doubled to two million. In August 2012, reported 15 million active users, four million being paying Spotify subscribers.
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User growth continued, reaching 20 million total active users, including 5 million paying customers globally and 1 million paying customers in the United States, in December 2012. By March 2013, the service had 24 million active users, 6 million being paying subscribers, which grew to 40 million users (including 10 million paying) in May 2014, 60 million users (including 15 million paying) in December 2014, 75 million users (20 million paying) in June 2015, 30 million paying subscribers in March 2016, 40 million subscribers in September 2016, and 100 million total users in June 2016.As of April 2019, Spotify had 217 million active users, including over 100 million paying subscribers. Initial public offering According to, Spotify was planning to launch on the in 2017, but is instead planning on doing the IPO in 2018 in order to 'build up a better balance sheet and work on shifting its business model to improve its margins'. The value of its IPO is estimated to be in a range of $6.3 billion to $23 billion.
The latter figure would make Spotify's IPO one of the biggest in the tech sector since 2012. However, unlike in an ordinary public offering, Spotify will not issue new shares, but the company's existing shareholders will be taking their shares directly to the market.
This approach is not intended to raise fresh capital, but to let investors get their returns. Is the company's slated advisor on the matter.reported in March 2017 that, as part of its efforts to renegotiate new licensing deals with music labels, Spotify and major record labels had agreed that Spotify will restrict some newly released albums to its Premium tier, with Spotify receiving a reduction in royalty fees to do so. Select albums would be available only on the Premium tier for a period of time, before general release. The deal 'may be months away from being finalized, but Spotify is said to have cleared this particular clause with major record labels'.
New reports in April confirmed that Spotify and had reached an agreement to allow artists part of Universal to limit their new album releases to the Premium service tier for a maximum of two weeks. Spotify CEO Daniel Ek commented that 'We know that not every album by every artist should be released the same way, and we’ve worked hard with UMG to develop a new, flexible release policy. Starting today, Universal artists can choose to release new albums on premium only for two weeks, offering subscribers an earlier chance to explore the complete creative work, while the singles are available across Spotify for all our listeners to enjoy'. It was announced later in April that this type of agreement would be extended to artists signed to the agency.After going live on the New York Stock Exchange on 3 April 2018, reported that Spotify opened at $165.90, more than 25 per cent above its reference price of $132. Acquisitions In March 2014, Spotify announced that it had acquired, a music intelligence company that has 'in depth musical understanding and tools for curation to drive music discovery for millions of users around the globe'. In June 2015, Spotify acquired Seed Scientific, a data science consulting firm and analytics company.
In a comment to, Spotify said that Seed Scientific's team would lead an Advanced Analytics unit within the company focused on developing data services. In April 2016, Spotify acquired CrowdAlbum, a 'startup that collects photos and videos of performances shared on social networks', and would 'enhance the development of products that help artists understand, activate, and monetize their audiences'. In March 2017, Spotify acquired Sonalytic, an audio detection startup, for an undisclosed amount of money. Spotify stated that Sonalytic will be used to improve the company's personalised playlists, better match songs with compositions, and improve the company's publishing data system. Spotify also acquired MightyTV later in March, an app connected to television streaming services, including and, that recommends content to users.
Spotify will mainly be using MightyTV to improve its advertising efforts on the free tier of service. In April 2017, Spotify acquired Mediachain, a startup with several technologies that can aid Spotify's effort in connecting artists and rights-holders with the tracks on its service. In May 2017, Spotify acquired startup Niland, and will use its technology to improve its personalisation and recommendation features for users. In November 2017, Spotify acquired SoundTrap, an online music studio startup. On 12 April 2018, Spotify acquired the music licensing platform Loudr.
On 6 February 2019, the company announced it would acquire New York podcasting companies and Anchor FM Inc., establishing itself as a major player in podcasting. On March, Spotify announced to acquire another podcast network, Parcast. Company partnerships In January 2015, announced PlayStation Music, a new music service with Spotify as its exclusive partner.
PlayStation Music incorporates the Spotify service into Sony's and gaming consoles, and mobile devices, in 41 markets around the world. The service enables users to listen to their favourite tracks while gaming.
The new service launched on 30 March 2015.In March 2017, Spotify announced a partnership with the (SXSW) conference for 2017, presenting specific content in special playlists through a SXSW hub in Spotify's Browse tab in the mobile and desktop apps. The integration also enabled Spotify within the SXSW GO app to help users discover and explore artists performing at the conference.
Two more partnerships were announced in March; one with, and one with. The WNYC Studios partnership will bring various podcasts from WNYC to Spotify, including,. Spotify also announced that the third season of WNYC Studios' podcast will premiere with a two-week exclusivity period on the service on 21 March 2017. The podcasts will be available for all Spotify Free and Premium users.
See also:In July 2015, Spotify launched an email campaign to urge its subscribers to cancel their subscriptions and start new ones through its website, bypassing the 30% transaction fee for in-app purchases required for applications by technology company A later update to the Spotify app on iOS was rejected by Apple, prompting Spotify's general counsel Horacio Gutierrez to write a letter to Apple's then-general counsel Bruce Sewell, stating: 'This latest episode raises serious concerns under both U.S. And EU competition law. It continues a troubling pattern of behavior by Apple to exclude and diminish the competitiveness of Spotify on iOS and as a rival to, particularly when seen against the backdrop of Apple's previous anticompetitive conduct aimed at Spotify we cannot stand by as Apple uses the App Store approval process as a weapon to harm competitors.' Sewell responded to the letter: 'We find it troubling that you are asking for exemptions to the rules we apply to all developers and are publicly resorting to rumors and half-truths about our service.' He also elaborated that 'Our guidelines apply equally to all app developers, whether they are game developers, e-book sellers, video-streaming services or digital music distributors; and regardless of whether or not they compete against Apple. We did not alter our behavior or our rules when we introduced our own music streaming service or when Spotify became a competitor'. Furthermore, he stated that 'There is nothing in Apple’s conduct that ‘amounts to a violation of applicable antitrust laws.’ Far from it.
List., , ( and ), andProprietaryWebsiteSpotify has client software available for, and PCs, along with, and smartphones and tablets. It also has a proprietary protocol known as 'Spotify Connect', which lets users listen to music through a wide range of entertainment systems, including speakers, receivers, TVs, cars, and smartwatches. Spotify also features a web player, for those who are unable to – or do not want to – download any app. Contrary to the apps, the web player does not have the ability to download music for offline listening. In June 2017, Spotify became available as an app through.
Map of the countries in which Spotify is available.Spotify is available in 79 countries. Main article:Spotify has attracted significant criticism since its 2008 launch.
The primary point of criticism centres around what artists, music creators and the media have described as 'unsustainable' compensation. Unlike physical sales or legal downloads, which pay artists a fixed price per song or album sold, Spotify pays royalties based on their 'market share'—the number of streams for their songs as a proportion of total songs streamed on the service. Spotify distributes approximately 70% of its total revenue to rights-holders, who will then pay artists based on their individual agreements.Spotify has been criticized by artists including and, who withdrew their music from the service.
Their catalogues returned to the service in 2017. While the streaming music industry in general faces the same critique about inadequate payments, Spotify, being the leading service, faces particular scrutiny due to its free service tier, allowing users to listen to music for free, though with advertisements between tracks. The free service tier has led to a variety of major album releases being delayed or withdrawn from the service. In response to the allegations about unfair compensation, Spotify claims that it is benefitting the industry by migrating users away from and less monetised platforms to its free service tier, and then encouraging them to upgrade to paid accounts.
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